Description

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.

*HDR10 Pro is not a format LG’s own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

*86(218 cm)UR80 feature α7 AI Processor 4K Gen6.

LG-43UR7550PSC-A view of nature, compared picture quality that non 4K content and upscaled 4K content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

LG Smart Cam

With easy TV installation and a slim design, LG Smart Cam makes your remote meetings a breeze to put on the big screen.

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

*’Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.

LG-43UR7550PSC-Image showing a couple watching a show using an LG UHD TV.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Supported services may differ by country.
*Number of channels and available content may vary by product and region.

LG-43UR7550PSC-A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you’re truly immersed in the game.

Game Optimizer

HGiG

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.